I attended the Journalism Interactive conference this past weekend at the Hippodrome in downtown Gainesville. Despite the fact that journalists and pr practitioners occupy specific camps, the conference introduced me to some great new ideas and concepts relative to all those in mass communications. The content focused on data, design, mobile and participation.
Alberto Cairo gave an amazing presentation on The Functional Art: Design and Infographics. What I took away from the presentation was the idea that infographics should clarify, not simplify. Cairo defined an infographic as a “visual representation of evidence, a tool for analysis, communication, and understanding.” He then illustrated the idea that an infographic is not just numbers with cute graphics, but should show trends, with form related to probable function. Cairo’s software recommendation for rookie infographic designers is Tableau.
I also came away with a bunch of new books to check out:…
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